Meet ZERØ: The Only Revenue-Generating Software That Law Firms Can Use Now and Pay for Later

It’s a familiar story: Law firm meets technology solution. Law firm evaluates technology solution. Law firm decides to buy technology solution, often after a long and painful assessment period involving many stakeholders. But even after this extended buying process, solution is never fully implemented, yet law firm is stuck paying the bill. Solution becomes shelf-ware and collects dust, while the vendor who built it continues to issue—and collect on—hefty invoices.

While the vendor seemingly wins in this scenario, the truth is that everyone loses. The vendor misses the opportunity to learn from potential users of its technology and make meaningful improvements, while law firms are stuck paying for software from which no one benefits.

Download our Pay Yourself First Manifesto to learn how ZERØ enables law firms to realize value before paying for software licenses, eliminating the risk of shelf-ware and ensuring that everyone wins from the firm’s technology purchase.


  • Bernie Toledano

    As ZERØ’s Head of Marketing, Bernie is responsible for overall marketing strategy, brand management, and lead generation initiatives. Prior to joining ZERØ, Bernie was the AVP of Marketing and Communications at a global real asset investment firm, where she led and operationalized the marketing strategy across several subsidiaries and built the company’s marketing technology infrastructure from the ground up.